A newly launched e-commerce clothing brand, dedicated to quality apparel and contemporary designs, sought to make a splash in the competitive fashion market. The mission was clear: grow fast, grow smart, and lay the groundwork for long-term success through digital advertising.
The Challenge
As a fresh face in the e-commerce world, the brand needed to stand out quickly, capture attention, and convert first-time visitors into loyal customers all while ensuring their ad spend delivered real results.
The Game Plan
Here is how we turned a fledgling campaign into a winning strategy:
- Pinpoint Targeting
Leveraged detailed audience segmentation to identify fashion-conscious buyers. Interests like “trendy fashion,” “sustainable clothing,” and “boutique shopping” helped to find the perfect customers.
- Scroll-Stopping Ad Creatives
Deployed a mix of carousel ads (showcasing multiple products) and static images to highlight the brand’s best-sellers and new arrivals. Every creative focused on visual appeal and included clear, actionable buttons like “Shop Now.”
- Optimized Delivery
Focused on driving purchases using conversion-optimized campaigns on Facebook and Instagram. Continuous testing and refinement ensured the best-performing creatives and audiences received priority.
The Results
The results spoke for themselves
Campaign Metrics
- Ad Spend: $381.89
- Revenue Generated: $852.86 (estimated, based on a $44.91 average order value)
- Purchases: 19 (tracked through 1-day and 7-day attribution windows)
- ROAS: 2.23
- Cost per Purchase: $20.10
- Reach: 9,566 unique users
- Ad Frequency: 2.23 impressions per user
The impact
- Highly Efficient Spending
Turning $381.89 into $852.86 in revenue within 30 days delivered a 2.23 ROAS, proving that every dollar spent was working hard to deliver results.
- Strong Conversion Rates
Nineteen purchases in the first month are a remarkable feat for a brand new to the market, thanks to detailed targeting and constant creative optimization.
- Scalable Growth Potential
With a modest budget achieving strong returns, the campaign is poised for scale. By increasing ad spend and applying similar optimization tactics, the brand can accelerate growth and revenue.
- Creative Wins with Carousel Ads
Carousel ads were the clear MVP, outperforming static images by providing a dynamic, interactive experience that showcased multiple products in a single ad.