Hamaki Mosquito Nets has been a household name, shielding families with their durable, high-quality mosquito nets. But even the best products need a little extra buzz to thrive. Hamaki set out to level up its ad strategy, boost sales, and engage more meaningfully with its audience,all while keeping costs in check.
The problem
Hamaki had a solid foundation but faced a challenge many businesses know too well. Their campaigns were running, but they were not running efficiently. High ad spend and a modest conversion rate meant there was untapped potential waiting to be unlocked.
Old Campaign Insights
- Ad Spend: $1,000
- Monthly Sales: 500
- Revenue: $3,300
- Messages Received: 2,857
- Message Conversion Rate: 17.5%
The numbers were good but we knew they could be great.
The Strategy
We transformed Hamaki’s approach by crafting a strategy that was as focused as a mosquito on a summer night. Here’s how
- Sharpened Targeting: Used audience insights to zoom in on the customers who were most likely to click buy now.
- Clearer Communication: Simplified the messaging to make it engaging, direct, and action-driven.
- Efficient Ad Spend: Shifted focus to the channels delivering the highest returns, ensuring every dollar worked harder.
This strategy was not just about ads. It was about building a story that resonated with Hamaki’s customers.
The Results
Our fine-tuned campaign yielded outstanding results:
New Campaign Insights
- Ad Spend: Trimmed by 10% to $900
- Monthly Sales: Soared by 30% to 650
- Revenue: Skyrocketed by 120%, reaching $7,260
- Messages Received: Reduced to 2,000 (because better targeting meant fewer unnecessary queries!)
- Message Conversion Rate: Climbed to a buzzing 32.5%
The Impact
- Cost Efficiency at Its Best
Hamaki spent less but earned more, showing that success is not about working harder but working smarter. - Converting Curiosity into Sales
The improved message conversion rate was proof that the right words, shown to the right people, could transform interest into action. - Revenue on the Rise
A jaw-dropping 120% revenue increase gave Hamaki the momentum to dream bigger and aim higher.